Heather Herr | Founder

At Private Real Estate Collection, we prioritize our clients and community by providing comprehensive support through elite platforms. Our clients have always come first, and we are passionate about delivering the highest level of service.

Real estate is about owning and building your own business and brand. For the first 14 years of my career, I was in startup mode, doing everything myself—from listings and buyer negotiations to transaction coordination, marketing, branding, and more. This made it challenging to manage more than 30 transactions a year. I realized that real growth required a change in mindset and a focus on building for the future.

In 2018, I transformed my business, Heather Herr – Realtor®, into Team Herr Real Estate. I invested significant time, money, and energy into building a robust back-office team infrastructure, enhancing technology, expanding marketing efforts, and hiring a business manager with expertise in brand building and scaling.

Over the past four years, we have grown our annual sales volume from $15 million to a projected $100 million—an impressive 7x growth.

Real Trends recently released their 2024 rankings, and we are proud to announce that Team Herr was recognized as the #2 Small Team Sales Volume Producer in Ohio and #1 in Cincinnati.

My goal is to support other leading teams and agents in achieving similar growth—not as their broker, but as a frontline support and coach. I aim to help them independently and autonomously build their own brands and transform their businesses.

Private Real Estate Collection is a platform designed for leading teams and agents to leverage for significant growth. Our mission is to help you achieve 7x growth and then provide exceptional service to sustain your business.


Side, is the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. 

This alliance ensures that Private Real Estate Collection, powered by the most advanced platform in the industry will scale $15-$20M teams into $100M+ businesses.

Private Real Estate Collection is a members-only community of growth-oriented, entrepreneurial, leading real estate teams and agents. We are focused on continually transforming business and bringing access to superior platforms and developmental resources to build our members’ brands.

Our Mission

Private Real Estate’s mission is to provide our membership community of leading real estate teams and agents the most comprehensive support platform to exponentially accelerate their growth in a compressed timeframe.

100+ Top Performing Teams | 500+Top Performing Agents | 40 Cities | By 2027

Our Community

Side is the only real estate brokerage that transforms agents into businesses. We exclusively partner with top producing agents like you to create, grow, and power your own business, without the cost, time, or risk.

Side currently has 13 managing brokers covering 15 states and the District of Columbia.

Arizona, California, Colorado, Florida, Georgia, Kentucky, Maryland, New York, Massachusetts, North Carolina, Ohio, Oregon, South Carolina, Texas, Virginia, and Washington D.C.

Private Real Estate Collection partnered with Side in 2022 to build a boutique members-only community to scale $15-$20MM teams into $100M+ businesses.

This alliance ensures that Private Real Estate Collection is powered by the most advanced platform in the industry.

Side + Private Real Estate Collection work together with one mission — to provide the most comprehensive support system for leading agents and teams to exponentially accelerate their growth in a compressed timeframe.

Top Agents and Team Brands + Private RE + Side

Top teams “Affiliates” and agents “Members” of Private Real Estate Collection gain access to a performance community of real estate professionals that are growth oriented, entrepreneurial, focused on perpetually transforming their businesses, and want access to a superior platform of developmental resources to build their OWN BRAND.

Affiliate/Member Support: brand development, agent recruiting, web development, marketing content creation + graphic design, shared human resources (c-level executives, operations, creative director, sales + marketing, transaction coordination, system implementation), elite sales process/funnel training + education, business coaching, business management, scale management, and strategic advisory.

Now Accepting Membership Applications in 6 States

Let’s Talk

You’ve got questions and we can’t wait to answer them.