Private Real Estate Collection is a members-only community of growth-oriented, entrepreneurial, leading real estate teams and agents. We are focused on continually transforming business and bringing access to superior platforms and developmental resources to build our members’ brands.


Side, is the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. 

This alliance ensures that Private Real Estate Collection, powered by the most advanced platform in the industry will scale $15-$20M teams into $100M+ businesses.

Our Mission

Private Real Estate’s mission is to provide our membership community of leading real estate teams and agents the most comprehensive support platform to exponentially accelerate their growth in a compressed timeframe.

100+ Top Performing Teams | 500+Top Performing Agents | 40 Cities | By 2027


Heather Herr Co-Founder, Private RE

I believe that If you help enough people get what they want, you’ll automatically get what you want.

never wanted my own brokerage, but I have always dreamed of building my own brand.

I spent my first 14 years in real estate in startup mode (like most agents) — doing everything myself. Listing appointments, working with buyers, negotiations, transaction coordination, marketing, branding, the list goes on and on. I could never do more than 30-ish transactions a year. I was burning out and realized real growth was untenable without changing my mindset and building for the future.

In 2018, I decided that I needed to transform my business (Heather Herr – Realtor®) into a brand (Team Herr Real Estate). I invested heavily (time, money, and energy) in building back-office team infrastructure, technology, marketing, and a business manager with expertise in building and scaling brands.

In the last 4 years, I have grown my business from $15M in annual sales volume to a projected $105M for this calendar year ~7x growth. 

Real Trends recently released their 2022 rankings, and we are proud to announce Team Herr (for the first time ever) was recognized as the #1 Small Team Sales Volume Producer in the entire State of Ohio — nearly $13M (17%) more than the #2 Small Team.

Now, I want to support other leading teams and agents in doing the exact same thing (7x growth) … but not as their broker; instead, as frontline support and coach to help them independently and autonomously build their own brands and transform their businesses.

The best thing you can do as a leader is give your team the right tools and the right support and let them do it. Private Real Estate Collection “Private RE” is a platform for leading teams and agents to leverage to grow (7x) their business, and then we want to service the business.

Our Community

Side is the only real estate brokerage that transforms agents into businesses. We exclusively partner with top producing agents like you to create, grow, and power your own business, without the cost, time, or risk.

Side currently has 13 managing brokers covering 15 states and the District of Columbia.

Arizona, California, Colorado, Florida, Georgia, Kentucky, Maryland, New York, Massachusetts, North Carolina, Ohio, Oregon, South Carolina, Texas, Virginia, and Washington D.C.

Private Real Estate Collection partnered with Side in 2022 to build a boutique members-only community to scale $15-$20MM teams into $100M+ businesses.

This alliance ensures that Private Real Estate Collection is powered by the most advanced platform in the industry.

Side + Private Real Estate Collection work together with one mission — to provide the most comprehensive support system for leading agents and teams to exponentially accelerate their growth in a compressed timeframe.

Top Agents and Team Brands + Private RE + Side

Top teams “Affiliates” and agents “Members” of Private Real Estate Collection gain access to a performance community of real estate professionals that are growth oriented, entrepreneurial, focused on perpetually transforming their businesses, and want access to a superior platform of developmental resources to build their OWN BRAND.

Affiliate/Member Support: brand development, agent recruiting, web development, marketing content creation + graphic design, shared human resources (c-level executives, operations, creative director, sales + marketing, transaction coordination, system implementation), elite sales process/funnel training + education, business coaching, business management, scale management, and strategic advisory.

Now Accepting Membership Applications in 6 States

Let’s Talk

You’ve got questions and we can’t wait to answer them.