At Private Real Estate Collection, we provide you with systems, tools, tech, and techniques that are proven to scale businesses. We also lead and inspire you to be your best: as a real estate agent, as a business owner, and as a community member. 

Meet The Founders


Heather Herr | Co-founder

I believe that If you help enough people get what they want, you’ll automatically get what you want.

never wanted my own brokerage, but I have always dreamed of building my own brand.

I spent my first 14 years in real estate in startup mode (like most agents) — doing everything myself. Listing appointments, working with buyers, negotiations, transaction coordination, marketing, branding, the list goes on and on. I could never do more than 30-ish transactions a year. I was burning out and realized real growth was untenable without changing my mindset and building for the future.

In 2018, I decided that I needed to transform my business (Heather Herr – Realtor®) into a brand (Team Herr Real Estate). I invested heavily (time, money, and energy) in building back-office team infrastructure, technology, marketing, and a business manager with expertise in building and scaling brands.

In the last 4 years, I have grown my business from $15M in annual sales volume to a projected $105M for this calendar year– 7x growth. 

Real Trends recently released their 2022 rankings, and we are proud to announce Team Herr (for the first time ever) was recognized as the #1 Small Team Sales Volume Producer in the entire State of Ohio — nearly $13M (17%) more than the #2 Small Team.

Now, I want to support other leading teams and agents in doing the exact same thing (7x growth) … but not as their broker; instead, as frontline support and coach to help them independently and autonomously build their own brands and transform their businesses.

The best thing you can do as a leader is give your team the right tools and the right support and let them do it. Private Real Estate Collection “Private RE” is a platform for leading teams and agents to leverage to grow (7x) their business, and then we want to service the business.

Let’s Do This … Together!

Heather Herr

Founder, Private Real Estate Collection

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You’ve got questions and we can’t wait to answer them.